Skip to content
Upgrade to Intel
Subscribe and gain unlimited access to exclusive features and content

L’Oréal to hike prices in China again, citing market pressures

Starting September 1, L'Oréal will increase prices on products in China, including Helena Rubinstein, with a 50ml jar of Replasty Night Cream rising to 3,950 RMB (about $550). This marks the third price hike this year for L'Oréal, following increases in February and July. Analysts attribute the price adjustments to performance pressures, as L'Oréal’s revenue grew 7.5% to 22.1 billion euros ($23.8 billion) in the first half of the year, but North Asia, including China, saw a 3.1% decline in revenue. L'Oréal's CEO expects global beauty market growth of 4.5% to 5% this year, down from an earlier forecast of 5%, due to weak sales in China.

Get more news based on your interests