A recent report by Citi Research highlights the significant potential of Chinese tourists in the global travel market and luxury brands. Despite macroeconomic uncertainties, leisure travel and experiential spending remain major priorities for Chinese consumers. The report, based on a survey of over 2,500 Chinese consumers, reveals a strong desire to travel within the next six months, with a growing preference for experiences and emotional value in their purchases. Citi Research further predicts that by the end of 2024, Chinese consumers will contribute 35% to global luxury sales, returning to pre-pandemic levels. Additionally, due to the depreciation of the yen, Japan has become the most attractive luxury shopping destination for Chinese consumers, while Hainan is also gaining attention for its competitive pricing through promotional activities.