Tmall International yesterday reported that in the past two weeks, sales of products associated with Paris Olympic champions have surged. The search volume for Zheng Qinwen’s Wilson Pro Staff V14 tennis racket increased by 400 times compared to the previous period, with sales up by 405%. The search volume for the Crocs x McDonald’s collaboration shoes worn by Chen Yufei grew 56 times, while sales of the Jellycat table tennis racket plush toy, endorsed by Fan Zhendong, surged by 1,425%. Overall, French brand sales on Tmall International have risen by 64% compared to the same period last year. Among these, 43 French brands exceeded one million in sales, with over 50% being beauty brands.