Lululemon launches Tennis Club collection amid sport’s surge
Lululemon has launched its new 2024 Tennis Club collection, inspired by retro tones and court colors. The collection features a primary color scheme of gray eucalyptus, green, and white, and includes items such as sports vests, sweatshirts, dresses, and shorts. The collection went on sale today in physical stores and on the brand’s WeChat mini program. According to Meituan data, since July this year, tennis-related searches have increased by over 60%, and orders related to tennis have surged by 172%. Additionally, the recent victory of Chinese tennis player Zheng Qinwen in the women’s singles at the Paris Olympics has further ignited domestic interest in tennis.