Within four months of its launch in France, Temu achieved a larger market share in value than its competitor Shein, though it has not yet surpassed AliExpress. A new report by FoxIntelligence shows that 96% of Temu customers in the last 90 days were repeat buyers, and the platform has a penetration rate of 11.9% in France, close to Shein’s 12.8%. Temu’s success is attributed to its discount pricing, diverse product range, and effective marketing campaigns. The average French Temu customer spends 112.5 euros per year with a purchase frequency of 3.3 times, higher than Shein’s 86.2 euros. Temu's customer base includes a strong presence of Gen X and Boomers, while Gen Z is more active on Shein.