Coach has launched its first-ever café in China, The Coach Coffee Shop, at Shanghai’s New World Daimaru Department Store. The café features a distinct New York style that aligns with Coach’s brand identity. It offers a range of options including classic coffee drinks, specialty desserts, and Shanghai city-exclusive flavors. Coach notes that this café opening marks a new chapter in its localized fashion exploration and aims to support consumers in expressing their individuality and exploring new possibilities for an enriched lifestyle.