Swarovski partnered with brand ambassador Ci Sha to launch the new Swarovski Connexus collection ahead of the Qixi Festival. Featuring the inscription “Love Is Around,” the collection includes a necklace with a magnetic design that allows the inner and outer rings to seamlessly merge, symbolizing the deep connection between lovers. Another design combines rings and pendants to represent the “10 fingers entwined” pose, ideal for expressing a deeper commitment.