On July 19, Prada announced actress Ma Yili as its new brand ambassador, featuring her in its 2024 Fall/Winter campaign “Now That We’re Here.” Joining her are Prada ambassadors Harris Dickinson, Damson Idris, Hunter Schafer, and Letitia Wright. Prada and Ma Yili first collaborated on the TV series Blossoms Shanghai, where Prada provided outfits for her character. This official announcement signifies an upgraded partnership, as Prada and Ma Yili embark on a new journey to showcase the connection between fashion and film.