JD.com is launching a monthly promotional campaign offering branded products worth over 1,000 RMB ($138) for just 18 RMB ($2.48) on the 18th of each month. Announced as a way to thank customers, the campaign will feature high-end items like Moutai alcohol, TCL TVs, and Bulgari perfume. However, these offers come with several conditions, including a limited time window. JD retains the right to adjust or halt the promotion based on user participation.