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Swatch reopens redesigned Beijing flagship

Swiss watchmaker Swatch has reopened its largest flagship store in Beijing’s Wangfujing district following a redesign. The three-story space reflects a blend of modern and traditional cultural elements, offering a refreshed shopping environment aimed at providing a diverse experience for consumers. The store features recent collections such as the Bioceramic Moonswatch, Neon, and Colors of Joy series timepieces.

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