Balenciaga has released its Apple Vision Pro App, which will enable users to watch its Spring 25 collection fashion show held in Shanghai on May 30. The app includes interactive features, enabling users to view Balenciaga’s previous collections. Analysts believe the app’s launch comes as luxury brands explore Vision Pro’s audiovisual experience, with fellow Kering Group member, Italian luxury brand Gucci, having released its Vision Pro App in April. Gucci’s app allows users to watch immersive documentaries about the creative journey and design concepts of creative director Sabato De Sarno.