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BMW China exits price war to focus on quality

BMW China announced plans to withdraw from the aggressive “price war” in the Chinese car market, shifting its focus to enhancing business quality and supporting dealer stability in the second half of 2024. This decision follows concerns over substantial losses reported due to intense price competition, prompting BMW to stabilize product prices starting in July despite potential sales reductions. The company issued supportive policies and subsidies to its 4S dealerships to alleviate immediate financial pressures and maintain product excellence and customer experiences.

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