Ami has released a limited edition collection for the Qixi Festival. The collection reinterprets classic items such as T-shirts, skirts, and shirts in soft blush tones. Accessories like necklaces, bracelets, and earrings feature iconic heart motifs, reflecting the brand’s intimate, timeless, and romantic style. Additionally, Ami has launched an advertisement short film set in an ancient garden, highlighting its connection to traditional Chinese culture.