A recent report from The Korea Times titled, “Why are South Korean products losing their luster in China?” has sparked discussion on Sina Weibo. The article notes a decline in South Korean product popularity since 2016, with exports to China dropping nearly 20% YoY in 2023. Chinese consumers increasingly prefer domestic brands known for their quality and cultural appeal, prompting a shift away from South Korean imports. The rise of China-chic brands, emphasizing innovation and cultural resonance, has further challenged South Korean products in the market.