Bottega Veneta yesterday launched its 2024 Qixi Festival advertisement featuring Zhou Yutong, Mika, and Du Juan. The campaign, shot by Yuan Xiaopeng in mountainous landscapes, draws inspiration from the Qixi Festival’s tale of the Cowherd and Weaver Girl meeting across the Milky Way. It includes items like Orbit sneakers and Cabat bags, alongside exclusive pieces for the Greater China market. The ad, captured with wide-angle lenses, emphasizes natural scenery and features music by Sega Bodega.