According to WeArisma data, the tennis fashion trend has been on the rise since March this year, reaching its peak during Wimbledon in July. In May, global social media influencers and celebrities collectively posted over 4,500 tennis fashion-related posts, an 18% YoY increase. Data shows that a post by Vogue in April featuring actress Zendaya wearing Loewe tennis high heels generated $1.11 million in media value. Loewe, centered around the tennis fashion trend, created up to $6 million in media value.