Chinese women play a pivotal role in travel decision-making, accounting for 70% to 80% of travel choices and comprising nearly 60% of Chinese tourists, with China regaining its status as the top spender on international travel in 2023, according to the recently released China’s Women in Charge report. Empowered by increased economic status, affluent Chinese women see travel as a symbol of independence. The report presents insights from 800 high-value Chinese female travelers across major cities.