Skip to content
Swedish outdoor brand Fjällräven debuts in Beijing

At the end of June, Swedish outdoor brand Fjällräven opened its first Family Store in Beijing. Located in Beitou Aoyuan, the store is named “Pigeon Courtyard” due to frequent visits by pigeons. On opening day, Fjällräven held a runway show, showcasing its equipment, designs, and outdoor aesthetics. Other activities included packing challenges, knot tying, and balancing board games.

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login