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Esprit considers selling Greater China trademark rights

Fashion retailer Esprit’s parent company, SJ Group, recently announced that it has received proposals and offers from multiple independent third parties regarding potential cooperation and investment. These proposals primarily involve the sale of Esprit’s trademark usage rights and interests in the Greater China region, with a transaction value of $47.5 million, approximately 345 million RMB. While final agreements have not yet been reached, Esprit’s management is currently in discussions with potential investors. Reports indicate that Esprit’s business in Greater China has generated minimal revenue and incurred losses, and its subsidiaries in Belgium, Switzerland, Germany, and Austria have filed for bankruptcy due to cash flow difficulties.

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