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Dolce & Gabbana expands in China post-controversy

According to Jiemian News, since opening its flagship store at Citic Square Shanghai in 2022, the Italian luxury brand Dolce & Gabbana has been accelerating its expansion in several first- and second-tier cities in China. The business recently opened a Casa Dolce & Gabbana store, focusing on home furnishings, in Zhangyuan, Shanghai. In 2018, due to a controversial advertisement and remarks by its co-founder insulting China, D&G’s reputation in China plummeted. Subsequently, it temporarily halted marketing and expansion efforts in the country. Over the past few years, the brand has had minimal presence in the Chinese media landscape, with fashion magazine editors no longer attending its quarterly launches and many fashion bloggers ceasing promotion of its products. Despite the controversies, Dolce & Gabbana has maintained a stable number of stores in China over the past six years.

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