On July 1, Mac’s Viva Glam “Big Love! Outstanding Plan” charity project hit 30. To mark the anniversary, Mac has launched a new Viva Glam limited edition four-shade lipstick collection and teamed up with Mando-pop queen Jolin Tsai for her Ugly Beauty Finale concert tour to release a limited edition “Viva Glam X Ugly Beauty Finale” co-branded gift box. All proceeds from the sales of this collection will be donated to global charities.