Recently, a viral phenomenon emerged around Eason, a humble food deliveryman from China, whose aspirations and fluent English-speaking skills captivated both Audi and Cadillac. Eason’s videos, where he expressed ambitions to own these luxury cars, resonated deeply with Chinese netizens, who found his story endearing. Audi utilized Eason’s voiceover in an official advertisement and even rewarded him with a ticket to Andy Lau’s concert. Cadillac went further, with Tim Heile, Vice President of Cadillac at General Motors China, personally visiting Eason in Hunan, delivering takeaways together, and inviting him to experience a Cadillac firsthand.
Viral food courier’s luxury car dreams: Audi, Cadillac respond
Upgrade to Pro
Luxury’s personalized toolkit for business in China.
Join now to sharpen your focus.
Subscribe now
Have an account? Login