Furla officially announced that young actor and singer, Karry Wang(Wang Junkai), as new brand ambassador. Together, they unveiled the 2024 New Year capsule collection advertisement, with a collection blendingng Eastern and Western aesthetics, drawing inspiration from the traditional Chinese orchid with colors like Green Orchid, Sapphire Orchid, and Peach Orchid, giving the classic Candy bags a fresh, dynamic look. Furla also includes an original cartoon dragon-shaped charm with the bags, symbolizing happiness and a new journey ahead.