Balenciaga announced its collaboration with Tencent’s Need for Speed, creating an all-new gaming experience, scheduled for official release on July 11. The collaboration will feature new co-created content within the game, including customized car liveries and Balenciaga flagship store elements within the racing scenes. Creative Director Demna will personally select the racers’ fashion styles, allowing players to immerse themselves in cutting-edge fashion inspiration, further advancing Balenciaga’s innovative journey in the gaming field.