Dubai Tourism Board launches podcast campaigns on Chinese platforms
The Dubai Tourism Board, in collaboration with podcast apps Xiaoyuzhou and Ximalaya, launched projects titled “Dubai Chronicles: Beyond What You See” and “Exploring Dubai, Seeking the Tales of 1001 Nights,” respectively. They invited six podcast programs to share the stories of Dubai. The Xiaoyuzhou content introduces listeners to a more three-dimensional Dubai from historical, cultural, and economic perspectives. On the Ximalaya platform, the content covers real travel experiences and insights about Dubai.