Watsons will invest a total of $250 million by the end of 2024 to upgrade 6,000 stores. For Watsons stores in mainland China, Watsons has launched the Watsons Pink stores, with an overall design featuring pink as the main color to cater to young consumers’ preferences, and has stationed makeup artists to serve customers. In 2023, despite Watsons growing globally, the Chinese market remained the only market still in decline. Even with a slight increase in the number of stores and significant transformation efforts, the downward trend has not been reversed.