Chinese designer brand Calvin Luo’s southwest flagship store, opened at Chengdu IFS in June last year, recently announced its closure, less than a year after its launch. Many netizens attribute the lack of foot traffic to the store’s inadequate location selection and promotion. Founded by designer Luo Yucheng in 2014, Calvin Luo was included in the official schedule of Paris Fashion Week in 2020 and collaborated with Zara on a joint collection last year. Currently, the brand has four stores in Shanghai, Beijing, and Shenzhen, with its Tmall flagship store boasting 200,000 followers.