Controversial Chinese livestreamer Xin Youzhi, known as Xinba, is launching a new content management service through his company Xinxuan Group, aiding businesses in producing and managing short video content, a pivotal sales channel in China’s e-commerce. The service will handle clip authorizations for livestream hosts, potentially contributing to Xinxuan Group’s goal of reaching an annual GMV of 100 billion RMB ($13.8 billion).