Jack Wolfskin yesterday announced Hong Kong pop diva Karen Mok as its brand ambassador. Stemming from a shared love for the mountains, a relentless pursuit of innovation, and a firm commitment to environmental conservation, the collaboration aimed to inspire more people to “tread lightly in the wilderness” on Earth Day, which fell yesterday. Jack Wolfskin also launched its new Lightweight Hiking Series, which combines durability, portability, and high performance.