Chanel plans to boost its investment in its retail network and real estate by over 50% this year, aiming to secure prime locations amid fierce competition from other luxury groups. Owned by the Wertheimer family and headquartered in London, Chanel will also continue acquisitions to further integrate its supply chain. CFO Philippe Blondiaux emphasized seizing real estate opportunities and expanding manufacturing control. Despite a crowded market, Chanel is rapidly growing, with sales hitting $19.7 billion last year, a 16% increase. CEO Leena Nair highlighted Chanel’s resilience and strategic expansion, doubling revenues and headcount in the past decade. The brand plans further investments, particularly in the US and China, while maintaining pricing policies amid rising material costs and inflation.