Li-Ning releases brand spirit film ‘In My Name,’ featuring founder, athletes
Li-Ning released a short film, In My Name, featuring former gymnast and Li-Ning brand founder Li Ning himself, along with athletes and sports enthusiasts Chen Guohao, Xia Yuyu, Huang Xiao, Li Yingying, and Xu Xin. The flick interprets the Li-Ning brand’s philosophy of “Anything Is Possible.” Concurrently, with the release of this brand spirit declaration film, Li-Ning also launched the In My Name themed campaign, encouraging everyone to be the protagonist in sports and the creator of their own life.