Louis Vuitton tops Kantar’s most valuable brands list, Gucci declines
On June 12, Kantar released the Top 100 Most Valuable Global Brands report. According to the report, Louis Vuitton retained its position as the world’s most valuable luxury brand, ranking 12th, with a brand value increase of 4% to $129.8 billion. Hermès ranked second, with its brand value increasing 23% to $93.67 billion. Chanel ranked third, with a brand value increase of 8% to $60.15 billion. Gucci was the only top 10 brand to decline, ranking fourth with a brand value decrease of 9% to $23.82 billion. Other brands in the top 10 include Dior, Cartier, Rolex, Saint Laurent, Tiffany & Co, and Prada.