American outdoor apparel group VF Corporation appointed Michelle (“Sun”) Choe as Global Brand President of Vans, effective late July. With nearly three decades of experience, Sun has led design and merchandising for brands like Lululemon, Marc Jacobs, and Levi’s. At Lululemon, she served as Chief Product Officer for seven years, significantly growing revenues and profitability. VF CEO Bracken Darrell praised Sun’s consumer-focused leadership and ability to drive financial results. Sun Choe joined Lululemon in 2016 and led significant sales growth. Her departure caused Lululemon’s stock to drop 10% last week.