On May 10, Shiseido released its Q1 2024 financial report. Net sales increased by 3.9% to $1.82 billion (249.5 billion yen), with an operating loss of $63.6 million (8.7 billion yen) and a net loss of $24.1 million (3.3 billion yen). Excluding travel retail, Shiseido saw growth in Japan, China, Asia-Pacific, the Americas, and EMEA regions. Japan’s net sales grew by 19.3% to $538 million (73.6 billion yen), while the Americas and EMEA regions recorded growth of 22.4 percent and 25.2 percent. The Chinese market showed a weaker recovery, with a 4.2% increase in net sales to $406 million (55.5 billion yen), making up 22.2% of total sales.