Chanel plans to hold a repeat showing of its cruise 2025 collection in Hong Kong, on November 5. In a statement on May 13, Chanel said, “This event seals historic ties with the city and celebrates Chanel’s attachment to Hong Kong SAR as well as the vibrancy and modernity of its culture.” Last November, Chanel hosted its reprised cruise 2023/24 collection in Shenzhen. Bruno Pavlovsky, President of Chanel Global Boutique Operations and President of Chanel SAS, noted that as Chinese consumers gradually resume cross-border travel, Chanel’s overall business with Chinese consumers continues to grow. He also pointed out that due to the sustained demand from both Hong Kong consumers and mainland tourists, Hong Kong will continue to serve as the brand’s strategic hub in the Chinese market.