To Summer yesterday unveiled a new store, dubbed To Summer Book Pavilion, at WF Central in Beijing. For the design of the store, To Summer drew inspiration from the Qianlong Emperor’s hall in the Forbidden City, a place where he cultivated his mind and housed his personal treasures. Outside the store and directly facing the entrance in the mall atrium, To Summer has set up a display cabinet showcasing a “monthly recommended reading list.” The intention is to invite visitors to read amid fragrances, complementing the sensory experience.