Prada released its online advertising campaign for 520 Day, focusing on the blossoming of love. Lorenzo Gironi and Mark Kean crafted the visuals and static images, respectively, with models Zhang Lina and Alexander Poole immersed in almost mystical scenes surrounded by flowers and foliage gently brushing against their bodies. Specially selected garments feature vibrant orange, emerald green, crimson, and yellow hues, juxtaposed with soft gray and black-and-white tones, creating sharp contrasts.