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H&M to showcase Chinese designers

H&M is collaborating with Shanghai Fashion Week to launch a new collection in 2024 featuring Chinese designers, showcasing the forefront of local fashion design. The collaboration integrates cutting-edge design and creativity, diverse commercial channels, and various fashion industry resources, aiming to garner more attention and support for contemporary Chinese fashion. The new collaboration collection between H&M and Shanghai Fashion Week is set to debut during the Shanghai Fashion Week in fall 2024.

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