The 2024 Fall/Winter Shanghai Fashion Week concluded yesterday. Industry insiders noted that with more and more designer brands incorporating Chinese traditional aesthetics into their creative inspirations, from fashion runways to trade shows, the “new Chinese style” has become a key trend of this fashion week. Data indicates that in 2023, there was a surge of over 390% in the volume of posts on Xiaohongshu relating to the style, with nearly a 190% increase in total interactions, resulting in over 2.6 million related posts.