Anta Group recently announced the opening of China’s first certified net-zero carbon store, Antacero, on Wukang Road, Shanghai, on April 20. From products to packaging and even decoration materials, the entire process, including energy usage and store operations, will be dedicated to reducing carbon emissions. Over the past few years, Anta has pursued sustainable product planning, integrating environmental and health considerations into product design, with a goal to increase the proportion of sustainable products to 50 percent by 2030.