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Chip wealth boosts Ferrari’s Taiwan sales

Ferrari’s sales in Taiwan have doubled in four years due to increased wealth among chip entrepreneurs and global supply chain diversification. Demand for supercars in Taiwan surpasses that of mainland China or Hong Kong, driven by rising affluence, particularly in the chip industry. Ferrari’s record earnings reflect this trend, with shipments to mainland China and Taiwan accounting for nearly 1% of total sales last year. The surge in private wealth in Taiwan, fueled by semiconductor dominance and manufacturing shifts from mainland China, has boosted Ferrari’s growth, with entrepreneurs comprising the majority of buyers. Limited production maintains Ferrari’s luxury status, driving up prices and profitability despite lower vehicle sales compared to other luxury brands.

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