Anta Group’s first sneaker collection store, Anta Sneakerverse (ATSV), has landed in Beijing’s Taikoo Li, and is set to open at the end of this month. As Anta’s inaugural integrated retail space focusing on sneakers, ATSV will bring together the brand’s products, targeting a broad audience of young consumers. In the future, ATSV will differentiate between "white label" and "black label" collections employing a differentiated strategy for market segmentation. The white label series will be focused on a select number of stores, creating more distinctive retail spaces, while the black label series will have a wider store distribution.