Chinese fashion brand SMFK yesterday opened its first store in Chongqing, at Xingguang 68. The shop’s storefront features distinctive all-gold decoration. SMFK, despite its “unisex" concept, the brand mainly offers products for women, positioned in the mid-to-high-end market with prices ranging from 500 RMB to 3,000 RMB ($77 to $462). Established in 2016, SMFK has already opened nine stores in seven cities across China, including Beijing, Hangzhou, Chengdu, and Nanjing. Additionally, in early January this year, the brand opened its first overseas store in Sydney, Australia.