LVMH is venturing into the entertainment industry. Recently, it partnered with Superconnector Studios to establish a new division named 22 Montaigne Entertainment, aimed at exploring the potential of its over 75 brands in the film and television sectors. Led by Superconnector Studios and its co-founders Jae Goodman and John Kaplan, this division is overseen by an executive committee headed by LVMH’s Communications and Image Director Antoine Arnault and North America’s Chairman and CEO Anish Melwani.