Several beauty brands under the Estée Lauder Group, including La Mer and Mac, have recently initiated a new round of price increases ranging from 10 percent to 30 percent, reports Beijing Business Today. Rising raw material costs were cited as the reason for the hikes. L’Oréal also adjusted the prices of its beauty products from January 1, while Shiseido announced on its official website that it would increase prices for some products starting from April 16.