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Coach's virtual journey campaign

Coach's new "Find Your Courage" campaign brings audiences into a virtual world highlighting authenticity and self-expression. Featuring virtual KOL Imma and real ambassadors like Lil Nas X and Camila Mendes the campaign showcases the Spring collection in a digital setting. Directed by Vallée Duhamel and shot by Charlie Engman, it encourages embracing diverse identities. Creative director Stuart Vevers and global CMO Sandeep Seth emphasize the campaign's challenge to traditional views, blending American style with innovative CGI.

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