Hublot, the LVMH-owned luxury watch brand, has launched its flagship store on Tmall, China's major e-commerce platform, joining other LVMH brands like Chaumet and Tiffany & Co. in the digital market. Alongside its Tmall debut, Hublot introduces a limited-edition timepiece for the Year of the Dragon, featuring a design collaboration with Chinese artist Chen Fenwan. This move reflects a growing trend of luxury brands engaging with Chinese culture.