Coach is collaborating with the podcasters Heartbeat Girl (心动女孩), Expelliarmus (除你武器), Meaning Beyond Swallowing (燕外之意), and Libido (离心力比多), to produce content in which they discuss how to “live in your own way” from the perspectives of dressing, work, socializing, and marriage. Coach says young people returning home for the New Year often face various pressures, such as what to wear for family gatherings, intense matchmaking, and inquiries about work decisions. Through this initiative, the brand aims to prompt listeners to reflect on their choices thus far.