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Hermès expands in Hong Kong

French luxury brand Hermès is expanding its store in Hong Kong’s high-end shopping mall, Lee Gardens, amid a renewed focus on the city by premium brands. The three-floor store is undergoing renovations and is set to reopen with a larger area, including the takeover of a neighboring store. The expansion will offer a wider range of products, such as handbags and furniture. This move reflects a broader trend among luxury brands, as they shift their attention back to Hong Kong due to economic challenges in mainland China, which has led to a resurgence of luxury spending in the city. Other luxury brands like Chanel and Louis Vuitton have also shown optimism about Hong Kong’s market, further highlighting the city’s luxury comeback.

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