After acquiring Shiseido's hair care business, Henkel Group, the parent company of Schwarzkopf, announced yesterday that it has signed an agreement with Procter & Gamble (P&G) to acquire the Sassoon brand and related hair care business in Greater China. However, specific financial details of the transaction have not been disclosed. Sassoon entered China officially in 1997 and established the first hairdressing academy in Asia in Shanghai in 2001. In the fiscal year 2023, Sassoon achieved sales exceeding $244 million (200 million euros). After the completion of the transaction, this move will further strengthen Henkel Group’s leadership position in the high-end hair care market.